GOOD DESIGN AWARD

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Special Award
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Award-winning item: 5G mmWave device [Xperia PRO]
Business Owner: Sony Corporation
Category: Smart phone and peripherals
Company: Sony Corporation (Japan)
Sony Group Corporation (Japan)
Award Number: 21G060468
Outline of Good Design Award winners: Outline of Good Design Award winners 2021

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline: Taking advantage of 5G communications, the Xperia PRO transforms how innovative visual creators go about their work. When you connect an Xperia PRO to a professional-use camera, for example, you can transfer high-resolution data at blazing speeds, all wirelessly. The Xperia PRO makes the shooting process less grueling, unlocks new workflows, and liberates creators to follow their inspirations.
Producer: Mobile Communications Business Group, Sony Corporation
Director: Tomoaki Takuma, Creative Center, Sony Group Corporation
Designer: Rui Morisawa, Creative Center, Sony Group Corporation
More information: https://xperia.sony.jp/xperia/xperiapro/
Already on the market: 2021/1

Evaluation

While products for ordinary consumers following existing examples are predominant in the current smartphone market, this product was highly rated, as it has found a way for solution by connecting to photographic equipment for professionals. With a simple form and good controllability, the design is naturally original and sophisticated, considering its compatibility with devices to be connected. The layout for control buttons and terminals is very well considered, and the surface finishing brings out a sense of luxury. We expect this product will be utilized hereafter in many domains, such as medical treatments as a new method by remote communications.