GOOD DESIGN AWARD

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Special Award
Company Info

2021

GOOD DESIGN|グッドデザイン・ベスト100

Award-winning item
Robot [Ropot]
Business Owner
Honda Motor Co., Ltd.
Category
Accessories and personal items
Company
Honda Motor Co., Ltd. (Japan)
Award Number
21G010038
Outline of Good Design Award winners
Outline of Good Design Award winners 2021

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

A new idea for raising traffic safety awareness for the lower grades in elementary school. It's attached to the shoulder of school bag and vibrates to notify the point registered by parents in advance to draw attention. It also can notify when cars and bicycles approaching behind them. We can check the behavior histrory with the smartphone application, which hepls safety confirmation.

Producer

Honda Motor Co., Ltd.

Director

Koji Miwa, Executive Chief Engineer, Design Center, Honda R&D Co., Ltd.

Designer

Kuniharu Wakata, Yu Saitsu, Energy & Robotics Design Studio, Life Creation Design Division, Design Center, Honda R&D Co., Ltd./ Michihito Okado, Visualization Studio, Advanced Design Division

More information

https://www.honda.co.jp/stories/002/

Already in service/use
2021/6/1

Evaluation

Years 1 to 3 primary school students continue to expand their range of activities. Considering hazards surrounding them when they commute to school, this small robot has a function to provide various reminders while they are walking. We highly praised the proposal of new value focusing on not just improving safety capability of motor vehicles but also environments beyond that, which could only made by a car manufacturer. This product has an adorable and expressive face, which was probably designed with an expectation that this will be attached on the shoulders of children. We hope this product will be loved and adopted into households in many ways, such as revising the process with parents and children by using a dedicated application.

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