GOOD DESIGN AWARD

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Special Award
Company Info

2020

GOOD DESIGN|グッドデザイン・ベスト100

Award-winning item
Next-generation EV initiative [VISION-S]
Business Owner
Sony Corporation
Category
Passenger car, Passenger car-related instruments
Company
Sony Corporation (Japan)
Award Number
20G201364
Outline of Good Design Award winners
Outline of Good Design Award winners 2020

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Sony announced VISION-S, an initiative to contribute to the evolution of mobility through technology and creativity. We designed and developed a prototype vehicle that is designed to provide the next generation of mobility experiences, from safety and reliability to entertainment. We will continue to work with our partner companies to create new mobility experiences.

Producer

Tohru Kurata, Creative Center, Sony Corporation

Director

Daisuke Ishii, Creative Center, Sony Corporation

Designer

Noriaki Takagi, Yosuke Shimizu, Arinobu Ueda, Takuya Motoishi, Henrik Erbeus, Linda Lissola, Satoshi Akagawa, Hidehiro Komatsu, Yohei Nakajima, Daigo Maesaka, Nobuhiro Jogano, Kazuki Matsui, Sony.

More information

https://www.sony.co.jp/SonyInfo/vision-s/

発表
2020/1

Evaluation

This project exploring the future of mobility blends a number of Sony’s business assets, including semiconductors, electronics, mobile communications, MaaS, entertainment, and finance. Rather than novelty or uniqueness, the primary focus in developing the prototype was on safety and specifications, with the aim of creating something capable of driving on the public highway without further modification. Its launch at CES made a huge splash worldwide, generating the biggest buzz that Sony has ever seen. We hope that Sony will achieve further advances in safety through sensing technologies, ongoing software updates, AI-based mobility optimization and energy efficiency improvements, and tie-ups with insurers, thereby proposing and implementing a vision for the society of the future.

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