GOOD DESIGN AWARD

Close
Keyword
Year awarded
To
Special Award
Company Info

2020

GOOD DESIGN|グッドデザイン・ベスト100

Award-winning item
Encouraging Behavior Change by Chewing Measurement [SHARP bitescan]
Business Owner
SHARP CORPORATION
Category
Awareness improvement for individual and public
Company
SHARP CORPORATION (Japan)
Award Number
20G201347
Outline of Good Design Award winners
Outline of Good Design Award winners 2020

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Bitescan is a over-ear mastication meter that measure chewing times, rate and posture, etc. In modern life, people tend to chew less. The aim of this project is to help build better chewing habits by measuring and making awareness of chewing, with bitescan app and events support.

Producer

Hideyuki Nagamine, Motoki Tanimura, New Business Planning and Developoment Division/ Yosuke Iga, Design Studio, Sharp Corporation

Director

Motoki Tanimura, New Business Planning and Developoment Division/ Nobuko Miura, Design Studio, Sharp Corporation

Designer

Motoki Tanimura, New Business Planning and Developoment Division/ Masao Kurino, Manami Mochizuki, Shunsuke Ogawa, Shunsuke Nara, Design Studio, Sharp Corporation

More information

https://jp.sharp/business/solution/aiot/bitescan/

Already on the market
2018/12

Evaluation

As children, we were taught to chew each mouthful of food a few dozen times. However, there is, in fact, apparently no scientific evidence to back up that advice. This initiative is part of a research project to ascertain what kind of problems modern people might experience in the future as a result of the decrease in the number of times we chew each mouthful. We feel that it is deserving of praise, as an initiative with a great deal of promise for the future. This product and app use the gamification approach to visualize the number of times each mouthful is chewed and we even felt that, from the consumer perspective, they could be the savior of families bringing up children.

Back to top