This shape takes the form of clear, tasty water, conveying the image of natural water without alteration or ornament. Embossing characters on the bottle also creates a sophisticated impression. In developing this product, the company—a leading beverage manufacturer—confronted the problem of resource use and we believe that its presence in the mass market will have a substantial impact on society. While label-less products sold by the case are becoming more widely available, one notices that the design involves merely removing the label. In contrast, with this product, it is wonderful to see that the sculpted beauty stemming from its function, which is possible precisely because it is label-less, has been developed from scratch, in accordance with the concept. We appreciate this item as a product symbolic of a range that rigorously implements environmentally friendly product development.