GOOD DESIGN AWARD

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Special Award
Company Info

2020

GOOD DESIGN|グッドデザイン・ベスト100

Award-winning item
Soft drink [I LOHAS Label-less Natural Water]
Business Owner
Coca-Cola Bottlers Japan Inc.
Category
Packaging for the general public
Company
Coca-Cola(Japan)Company,Limited (Japan)
Coca-Cola Tokyo Research & Development Company Limited (Japan)
GK Graphics Incorporated (Japan)
Award Number
20G181160
Outline of Good Design Award winners
Outline of Good Design Award winners 2020

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

I LOHAS label-less natural water is 100% recycled plastic bottle without an independent label. It reduced waste and troublesome for consumer to separate between a label and bottle for recycling activity. Apart from the conventional plastic bottle shape, the streamlined glass-like package design makes everyone to bring it outside.

Producer

Go Tomishige, Nagisa Tojo, Coca-Cola Bottlers Japan Inc.

Director

ICX-Design & Package Group, Marketing & New Businesses, Coca-Cola Bottlers Japan Inc. + Hiromasa Iwashita, Takemi Shibuya, Yukari Mori, Coca-Cola Tokyo R&D Package Development

Designer

Masaki Makino, GK Graphics Incorporated

More information

https://www.i-lohas.jp/products/labelless/

2020年4月より順次発売
2020/4

Evaluation

This shape takes the form of clear, tasty water, conveying the image of natural water without alteration or ornament. Embossing characters on the bottle also creates a sophisticated impression. In developing this product, the company—a leading beverage manufacturer—confronted the problem of resource use and we believe that its presence in the mass market will have a substantial impact on society. While label-less products sold by the case are becoming more widely available, one notices that the design involves merely removing the label. In contrast, with this product, it is wonderful to see that the sculpted beauty stemming from its function, which is possible precisely because it is label-less, has been developed from scratch, in accordance with the concept. We appreciate this item as a product symbolic of a range that rigorously implements environmentally friendly product development.

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