GOOD DESIGN AWARD

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Special Award
Company Info

2020

GOOD DESIGN|グッドデザイン・ベスト100

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Award-winning item
automobile [TAFT]
Business Owner
DAIHATSU MOTOR CO.,LTD.
Category
Passenger car, Passenger car-related instruments
Company
DAIHATSU MOTOR CO.,LTD. (Japan)
Award Number
20G130788
Outline of Good Design Award winners
Outline of Good Design Award winners 2020

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The new Taft is based on "economy", which is the essence of lightness, "handiness and security" that is unique to lightness, and "safety" because it is light. It was designed as a new genre crossover that allows you to actively expand your radius of activity to the leisure scene.

Producer

Akinori Komura, Chiff Engineer, Product Planning Div., R&D Management Group, Daihatsu Motor Co., Ltd.

Director

Taku Iwamura, General Manager, Styling Div., R&D Management Group, Daihatsu Motor Co., Ltd.

Designer

Styling Div., R&D Management Group, Daihatsu Motor Co., Ltd.

Market release pending
2020/6/10

Evaluation

The new Taft pursues comfort and safety to a degree that one can actually imagine users experiencing a variety of enjoyable moments in the vehicle, such as when gripping the steering wheel, when sitting in the passenger seat, when on the move while sitting in the back seat, and when putting luggage inside or taking it out. It is packed with functional, visual, and sensory details tailored to a variety of situations, from mothers juggling shopping while holding a baby to young people going surfing and families off on a camping trip. In addition to the sense of security and high performance level ensured by the manufacturer’s technical strength and long years of experience in the kei-class sector, this car makes full use of its strengths as a light vehicle, proposing new values that enable it to transcend the feeling of tension that cars engender as vehicles and to extend the possibility of becoming a life partner, readily and lightheartedly blending into everyday lifestyles while evoking a sense of curiosity and a playful spirit.

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