GOOD DESIGN AWARD

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Company Info

2020

GOOD DESIGN|グッドデザイン・ベスト100

Award-winning item
Tape measure [Tape measure "KURU-KURU"]
Business Owner
Taisei Corporation Niigataseiki co,. ltd
Category
Working tools and instruments
Company
Taisei Corporation (Japan)
Niigata Seiki Co,. Ltd (Japan)
Award Number
20G100560
Outline of Good Design Award winners
Outline of Good Design Award winners 2020

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Because of the "light labor" and "convenience" of the construction industry, we have improved the conventional measuring tools and finished it as a small and light measure that can be used as a daily use item for general users. Seven familiar color variations that can be easily rolled up. It is a tape measure that can be widely used from children and adults in "manufacturing" such as construction, manufacturing, drawing and crafts at school and DIY.

Producer

Yoshifumi Tanaka, Manager, Productivity Promotion Dept, Architecture&Engineering Div, Taisei Corporation

Director

Toshiyuki Ikarashi, Chief Executive Officer, Niigata Seiki Co,. Ltd

Designer

Morio Shimbo, Technical Advisor, Niigata Seiki Co,. Ltd

More information

https://www.niigataseiki.co.jp/product/spiral_measure/

Already in service/use
2020/3/3

Evaluation

When we saw this item, we could not help but exclaim “Wow!” Until now, it has been taken for granted that measuring tapes are heavy, but this redesign into something lighter and more user-friendly offers good hints for transforming ways of working, not just for female laborers, but for everyone. While extremely light, this item offers the right amount of tension in the tape when extended, guaranteeing its robustness and practical utility, which makes it an excellent design.

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