GOOD DESIGN AWARD

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Special Award
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Award-winning item: Tape measure [Tape measure "KURU-KURU"]
Business Owner: Taisei Corporation Niigataseiki co,. ltd
Category: Working tools and instruments
Company: Taisei Corporation (Japan)
Niigata Seiki Co,. Ltd (Japan)
Award Number: 20G100560
Outline of Good Design Award winners: Outline of Good Design Award winners 2020

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline: Because of the "light labor" and "convenience" of the construction industry, we have improved the conventional measuring tools and finished it as a small and light measure that can be used as a daily use item for general users. Seven familiar color variations that can be easily rolled up. It is a tape measure that can be widely used from children and adults in "manufacturing" such as construction, manufacturing, drawing and crafts at school and DIY.
Producer: Yoshifumi Tanaka, Manager, Productivity Promotion Dept, Architecture&Engineering Div, Taisei Corporation
Director: Toshiyuki Ikarashi, Chief Executive Officer, Niigata Seiki Co,. Ltd
Designer: Morio Shimbo, Technical Advisor, Niigata Seiki Co,. Ltd
More information: https://www.niigataseiki.co.jp/product/spiral_measure/
Already in service/use: 2020/3/3

Evaluation

When we saw this item, we could not help but exclaim “Wow!” Until now, it has been taken for granted that measuring tapes are heavy, but this redesign into something lighter and more user-friendly offers good hints for transforming ways of working, not just for female laborers, but for everyone. While extremely light, this item offers the right amount of tension in the tape when extended, guaranteeing its robustness and practical utility, which makes it an excellent design.