The bold appearance evoked by the precise simplicity and elegance of design lying dormant within a tool has a beauty all of its own. We all offered high praise for this product, which seems to give physical form to the company’s philosophy and attitude. It is the fruit of the company’s immense experience in this field, with hours doubtless spent painstakingly addressing each and every physical constraint in the design, from the numerous physical buttons required of a professional tool to the options from which the operator can choose, according to the style of shooting. A quite magnificent combination of function and operability in a single package, accommodating shooting environments that are the exact opposite of the social trend toward simplicity, this could be described as a compendium of the very essence of product design. Capable of supporting a wide range of content production, from movies requiring high-quality video to news broadcasts where mobility is essential, this camera meets the infinite needs of shooting environments, including handheld, shoulder-mounted, and drone shooting. As a result, it brings home anew how fortunate we are to be able to effortlessly enjoy beautiful video images in day-to-day life.