GOOD DESIGN AWARD

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Special Award
Company Info

2020

GOOD DESIGN|グッドデザイン金賞

Award-winning item
Sewing machine [Sewing machine just right for moms and dads raising children]
Business Owner
AXE YAMAZAKI CO.,LTD.
Category
Home appliances
Company
AXE YAMAZAKI CO.,LTD (Japan)
Award Number
20G070337
Outline of Good Design Award winners
Outline of Good Design Award winners 2020

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Focusing on beginners, we designed a sewing machine that can be used "easily" "anytime, anywhere" and "don't need put away" while watching how-to-makes and how-to-use videos on smartphone. By making the basic functions simple, it has a size and convenience that fits in a bookshelf, and was developed as a design sewing machine that makes you want to leave it in the room.

Producer

Kazushi Yamazaki, President, AXEYAMAZAKI CO., LTD.

Director

Chiaki Murata, CEO, hers design inc.

Designer

Toshiyuki Kaneto, AXEYAMAZAKI CO., LTD. + Mai Ohmi, hers design inc.

More information

http://www.axeyamazaki.co.jp/kosodate/index.html

Already on the market
2020/3

Evaluation

The crisp lines of this sewing machine mark a departure from the organic appearance of most sewing machines on the market. The clean, compact design developed with ease of storage in mind is highly appealing to men and women alike. As the need to cut costs has made it tricky to spend much on the external appearance, the exquisite textural properties of raised bumps and glossy elements have been used effectively to create a sharper, lighter form. The effortlessness with which it can be set up when needed and the sense of security provided by being able to refer to video instructions on a smartphone mean that this item has, at a stroke, lowered the hurdles that have made sewing so daunting for beginners. It would be fair to describe it as a groundbreaking sewing machine that broadens the base of the handcrafting market.

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