GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2020

GOOD DESIGN|グッドデザイン・ベスト100

Award-winning item
Laundry Detergent [AttackZERO one hand type]
Business Owner
Kao Corporation
Category
Daily necessities
Company
Kao Corporation (Japan)
Award Number
20G060310
Outline of Good Design Award winners
Outline of Good Design Award winners 2020

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Easy-to-use detergent container with measuring dispensing system for children to elderly people to reduce laundry task.

Director

Susumu Fujinami, Creative - Packaging Design, Kao Corporation

Designer

Youhei Shimura, Ikuko Fukui, Mariko Ozaki, Naho Oosaka, Creative - Packaging Design, Kao Corporation

More information

https://www.kao.co.jp/attack/products/zero/

Already on the market
2019/4/1

Evaluation

Until now, it was accepted wisdom that, when using laundry detergent, you had to pour it into the lid and measure the quantity using the lines on the inside. Manufacturers then had to devise ways to address the problem of liquid dripping back down from the mouth and lid of the bottle. However, this handle-based design for AttackZERO sweeps away those conventional ideas and provides an answer that makes it seem as though the problem never existed to begin with. It reminded us anew of the importance of a flexible mindset in rethinking approaches from scratch.

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