GOOD DESIGN AWARD

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Special Award
Company Info

2020

GOOD DESIGN|グッドデザイン・ベスト100

Award-winning item
Binoculars [HYPER-CLARITY HC8x42/10x42]
Business Owner
FUJIFILM Corporation
Category
Leisure/Outdoor/Travel goods
Company
FUJIFILM Corporation (Japan)
Award Number
20G040161
Outline of Good Design Award winners
Outline of Good Design Award winners 2020

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

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Producer

Optical Device&Electornic Imaging Products Div., FUJIFILM Corporation

Director

Kazuhisa Horikiri, General Manager, Design Center, FUJIFILM Corporation

Designer

Shohei Narasaki, Hiroyuki Sakai, Design Center, FUJIFILM Corporation

Already on the market
2020/10

Evaluation

Their solidity when you pick them up, the sense of your visual range opening up when you look through them, the feeling of torque when you adjust the width between the lenses, the tactile sensation when you touch the dial...every movement, feeling, and shape provides a sense of the developer’s objectives. While the term “binoculars” evokes a universal appearance that anyone who hears it can bring to mind, this is an outstanding high-performance product in which every element has been carefully thought out, enabling the user to fully savor the enjoyment that analogue optical instruments innately offer. It would be fair to say that this is a product that only a manufacturer that fits optical finders to its digital camera would devise. It is an item that people will want to keep in their possession for years and years to come.

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