GOOD DESIGN AWARD

Keyword
Year awarded: To
Special Award
Company Info: Country / Region

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Award-winning item: WALKING POLE [AYURI STYLING POLE]
Business Owner: Therapit Inc.
Category: Beauty care equipment and instrument
Company: Therapit Inc. (Japan)
CEMENT PRODUCE DESIGN LTD. (Japan)
Award Number: 20G020064
Outline of Good Design Award winners: Outline of Good Design Award winners 2020

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline: New walking poles created from rehabilitation expertise. The patented unique structure supports correct walking posture. The active movement of the shoulder blades increases metabolism in the back area, improving exercise efficiency and helping to tone your figure.
Producer: CEMENT PRODUCE DESIGN ltd.
Director: Tsutomu Kanaya, CEMENT PRODUCE DESIGN ltd.
Designer: Rin Ishiyama, CEMENT PRODUCE DESIGN ltd.
More information: http://ayuri.jp/
Already on the market: 2019/9

Evaluation

The market for walking poles looks set to see growing demand. Our appreciation for this product—which is based on the company’s own patent—stems from its potential for use for a wide range of purposes, from ordinary walks to exercise and rehabilitation. In particular, we greatly appreciated its innovation in the area of experiential design using walking poles, including the novel pole structure and the fact that the product improves the user’s walking posture (including their appearance from behind!) We hope that this company will continue to drive innovation in the walking pole sector.