GOOD DESIGN AWARD

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年度(から 年度まで)
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2020

GOOD DESIGN|グッドデザイン・ベスト100

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受賞対象名
Smart Wearable Product [DnaBand]
事業主体名
DNANUDGE LIMITED,.Ltd
分類
ヘルスケア用品
受賞企業
DNANUDGE LIMITED., Ltd (United Kingdom)
受賞番号
20G020041
受賞概要
2020年度グッドデザイン賞受賞概要

受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

DnaNudge has developed a first-of-kind product enabling users to make better, personalised shopping choices. It integrates a rapid, affordable, on-the-spot genetic analysis (NudgeBox) with a product database. This allows a user to scan a barcode with the wristband device (DnaBand) and receive an immediate Green or Red indication as to whether a product is recommended, based on their unique DNA.

デザインのポイント
1.DNA-personalised product recommendation by simple scanning and subtle Green or Red indication
2.Social networking by DNA-trait matching via a simple tap and pairing of DnaBands
3.Luxury leather and magnetic stretching structure, with a polished metal capsule for storing your DNA
ディレクター

Keren Hu

デザイナー

Qingxian Xu, Bingyang Ao

詳細情報

https://www.dnanudge.com

発売
2019年10月
価格

135EUR

販売地域

国外市場向け

受賞対象の詳細

背景

People do not adhere to diets, and exercise is not sufficient fo create a healthy lifestyle. Consumers need engaging solutions. By combining the innovation of the Nudgebox(on-the -spot genetic test) with the product recommendations given via the DnaBand, DnaNudge helps guide the user's dietary choices. It also detects your sedentary time and adjusts certain product recommendations. DnaNudge is pioneering the concept of nudgeomics - positively impacting buying behaviour by regular "nudges" to better choices, uniquely tailored to each consumer's DNA. Moreover, by simply touching DnaBands together, users can find out how similar or different they are for certain genetic traits (NudgeMatch), bringing a social networking element to service.

経緯とその成果

DnaBand will become an extension of your body. It clearly differs from a large number of wearables in the market. DnaBand boasts with its comfort, utilizing the most precious leathers with an innovative magnetic leather strap that easily adjusts to every wrist size. The polished all metal capsule finishes the luxury touch, ready to NudgeMatch. Usability of the capsule has been ensured in physical form as well as in digital applications. Using the scanner to read the barcode will give you immediate feedback through indicator light, telling whether the product is suitable for the user. To ensure efficient use, your DNA-based personal product recommendations are stored locally in the small bean-shaped capsule.

仕様

Dimension: 75*63.5*27mm Weight: 30g Material: Leather, Metal

審査委員の評価

付属のNudge Boxを通して自宅で自分のDNAが診断でき、その情報を持ち歩くためのDnaBandを着用することで、よりパーソナライズされた食生活を送れるようになるプロダクトシステム。DNAを持ち運ぶことで、より健康なくらしを自然に促すシンプルなUX・UIを高く評価。腕時計型のウェアラブル製品は、長期的かつ継続的な使用によるインパクトが前提となる。デザインの力で人々の日常的にどう溶け込ませ、使い続けてもらうようにするか。これが今後のチャレンジとなりそうだ。

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