GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2020

GOOD DESIGN|グッドデザイン・ベスト100

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Award-winning item
Smart Wearable Product [DnaBand]
Business Owner
DNANUDGE LIMITED,.Ltd
Category
Health care items
Company
DNANUDGE LIMITED., Ltd (United Kingdom)
Award Number
20G020041
Outline of Good Design Award winners
Outline of Good Design Award winners 2020

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

DnaNudge has developed a first-of-kind product enabling users to make better, personalised shopping choices. It integrates a rapid, affordable, on-the-spot genetic analysis (NudgeBox) with a product database. This allows a user to scan a barcode with the wristband device (DnaBand) and receive an immediate Green or Red indication as to whether a product is recommended, based on their unique DNA.

Director

Keren Hu

Designer

Qingxian Xu, Bingyang Ao

More information

https://www.dnanudge.com

Already on the market
2019/10

Evaluation

This product system enables the user to enjoy a more personalized diet by using the accompanying Nudge Box to undertake their own DNA diagnosis at home and wearing the DnaBand so they can take that information wherever they go. We greatly admire the simple UX and UI, which naturally encourages users to lead a healthier lifestyle by carrying their DNA information with them. The impact of wristwatch-style wearable devices is predicated on long-term, continuous use. The challenge for the future will be how to use the power of design to ensure that such products blend seamlessly into people’s daily lives, so that people continue using them.

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