GOOD DESIGN AWARD

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Company Info

2019

GOOD DESIGN|グッドデザイン・ベスト100

Award-winning item
Book Store [BUNKITSU]
Business Owner
NIPPON SHUPPAN HANBAI INC.
Category
17-01 Business model
Company
NIPPON SHUPPAN HANBAI INC. (Japan)
Award Number
19G171281
Outline of Good Design Award winners
Outline of Good Design Award winners 2019

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Bunkitsu is a bookstore with an entrance fee.We offer a wide range of 30,000 books from culture and natural science to design and art.There is a reading room to face books, a laboratory for use by a plurality of persons and a café.You can stay all day long and we have free refills of coffee and green tea.At the entrance 90 types of magazines.We produce a unanticipated encounter with a fine book.

Producer

Kengo Takeda, NIPPON SHUPPAN HANBAI INC. + Wataru Nozaki, Smiles Co., Ltd

Director

Kazuki Aruchi, NIPPON SHUPPAN HANBAI INC. + Akira Itoh, Izumi Hayashi, LIBROPLUS CO., LTD + Rie Kimoto, Takenari Yoshida, Smiles Co., Ltd

Designer

Asako Inoue, Rie Kimoto, Smiles Co., Ltd

More information

http://bunkitsu.jp/

Already in service/use
2018/12/11

Evaluation

Adopting a pay-per-use system and bringing a brand-new way of organizing bookshelves, the project turns on the customers' desire to explore and encounter new values. We highly evaluated such user experience design. In addition to increasing people's sensitivity, it is wonderfully designed in a way that makes them want to spend a good amount of time to look at a variety of books. It is no surprise that the profit margin here is higher than a regular bookstore.

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