GOOD DESIGN AWARD

Keyword
Year awarded: To
Special Award
Company Info: Country / Region

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Award-winning item: Package [Package for dried anchovies]
Business Owner: ORCREW
Category: 15-08 Packaging for the general public
Company: Suhyun Lee (ORCREW) (South Korea)
Juho Lee (ORCREW) (South Korea)
Dahye Kim (ORCREW) (South Korea)
Jeonghoon Hong (ORCREW) (South Korea)
Yeojin Seo (ORCREW) (South Korea)
Award Number: 19G151167
Outline of Good Design Award winners: Outline of Good Design Award winners 2019

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline: It is anchovy package design which is sold in showroom of 'Geojedo Oepo Anchovy' of Geoje Island in Korea. It symbolizes brand value by blending old tradition and young sense. And it shows the concern about social duty and value for the present and future environmental preservation as local company by using environment-friendly material.
Producer: Jeonghoon Hong
Director: Yeojin Seo
Designer: Suhyun Lee, Juho Lee, Dahye Kim; Juho Lee, Heejung Kim (Our CEO), Dahye Kim, Suhyun Lee
Market release pending: 2019/8

Evaluation

This package is designed to stimulate local product sales. The product story emphasizes the local aspect and its choice of recycled paper for the benefit of the environment. The band type that controls the size based on the quantity of order is a great idea. This product is expected to be a great case to demonstrate how design stimulates local culture.