GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2019

GOOD DESIGN|グッドフォーカス賞 [地域社会デザイン]

Award-winning item
Rice Transplanter [NAVIWEL NW8S]
Business Owner
KUBOTA Corporation
Category
10-03 Agricultural tools and equipment
Company
KUBOTA Corporation (Japan)
Award Number
19G100733
Outline of Good Design Award winners
Outline of Good Design Award winners 2019

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

This product is a riding rice planter for planting rice seedlings mainly in paddy fields, and the main users are large-scale farmers called "Ninaite". This machine has the IcT technology to cover the potential needs of "reduction cost to earn more", and improving basic performance from conventional machines, "to making higher quality rice, to realise easier operation.

Producer

Hisato kato Design- Center Research & Development Headquarters

Director

Yoshitaka Higashikawa Exterior-Design-Team Design-Center Research & Development Headquarters

Designer

Ryo Hashimoto UIdesign-Group Interiordesign-Team Design Center Research & Development Headquarters

More information

https://www.jnouki.kubota.co.jp/product/taueki/naviwel/

Already on the market
2018/9/1

Evaluation

This high-tech rice transplanter was highly evaluated for introducing the new-generation agricultural machinery. Applying advanced digital technology for features to plant seedlings in intervals, control the amount of fertilizers and assist straight operation, not only does it make possible to operate without special skills but also it offers the potential to maximize the limited resources in Japan such as land and workers. The efficient and logical configuration and construction of components will be sure to have a positive and significant impact on the future design of agricultural machinery.

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