GOOD DESIGN AWARD

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Special Award
Company Info

2019

GOOD DESIGN|グッドフォーカス賞[防災・復興デザイン]

Award-winning item
Fire Extinguisher [+ Home Fire Extinguisher]
Business Owner
MORITA MIYATA CORPORATION
Category
05-04 Emergency supplies
Company
MORITA MIYATA CORPORATION (Japan)
Award Number
19G050275
Outline of Good Design Award winners
Outline of Good Design Award winners 2019

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Fire extinguishers (+maffs brand) for the home from a maker of firefighting equipment for 129 years. The concept is: "Take Bosai into your lifestyle" (Bosai = disaster preparedness). New colors beyond conventional red harmonize with living designs, encouraging consumers to place the fire extinguisher out in the open to use quickly if needed. This fire prevention product unifies style and function.

Producer

Ken Kitazato, New Business Development Division, MORITA MIYATA CORPORATION

Director

Noriko Shimizu, Corporate Department Marketing Division/ Kana Miki, New Business Development Division, MORITA MIYATA CORPORATION

Designer

Naho Imajo, Technical Department Fire Protection Division, MORITA MIYATA CORPORATION

More information

https://www.maffs.jp/c/extinguisher/vf1ham

Already on the market
2019/1

Evaluation

The simple modification of changing the color of the fire extinguisher to black and white is a big step forward in creating harmony with the living space. There has been a preconceived notion that fire extinguishers must be red in order to grab visual attention. I feel like we have just accepted fire extinguishers to be red because that is the way they are. Maybe an innovation like this can happen in other areas. The fact that the development of this product could lead to changing many other preconceptions we have was another factor for the award.

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