GOOD DESIGN AWARD

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Special Award
Company Info

2019

GOOD DESIGN|グッドデザイン金賞

Award-winning item
Binoculars with Image-Stabilization [FUJINON TECHNO-STABI TS-X 1440]
Business Owner
FUJIFILM Corporation
Category
03-02 Leisure/Outdoor/Travel goods
Company
FUJIFILM Corporation (Japan)
Award Number
19G030160
Outline of Good Design Award winners
Outline of Good Design Award winners 2019

Outline* The shown information is the one as of the awarded date and might has been changed.

Producer

Optical Device & Electronic Imaging Products Div., FUJIFILM Corporation

Director

Kazuhisa Horikiri, General Manager, Design Center, FUJIFILM Corporation

Designer

Hiroyuki Sakai, Design Center, FUJIFILM Corporation

Market release pending
2019/11/29

Evaluation

We highly evaluated that the design and functions of the classic image-stabilized binoculars have been given a thorough update for the first time in 20 years and was properly carried out. The company takes the approach of applying designs that would satisfy the needs of new users, instead of just improving the existing line of products. It is a wonderful product that deserves to be commended in many aspects, including the perfectly beautiful external design that satisfies functional elements and the hands-on interface that is simple and straightforward.

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