GOOD DESIGN AWARD

Keyword
Year awarded: To
Special Award
Company Info: Country / Region

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Award-winning item: "toio" Format Title [Papercraft Creatures - Gesundroid]
Business Owner: Sony Interactive Entertainment Inc.
Category: 02-05 Toys
Company: Sony Interactive Entertainment Inc. (Japan)
Award Number: 19G020141
Outline of Good Design Award winners: Outline of Good Design Award winners 2019

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline: An exclusive title of the robot toy "toio". By combining papercraft created using enclosed worksheets with two motorized "toio" Core Cubes that can move around, and using a control program, users can build "paper craft creatures" that can move about vigorously and seem to be alive.
Producer: Tetsunori Nakayama, T Business Office, Sony Interactive Entertainment Inc.
Director: Masashi Sato, EUPHRATES
Designer: Kohji Robert Yamamoto, EUPHRATES
More information: https://toio.io/titles/gesundroid.html
Already on the market: 2019/3/20

Evaluation

Something that you create comes to life. This product gives shape to such imagination. The fact that what comes out of it is not a robot but a creature is quite appealing. It is also interesting that the resulting product is "movable papercraft," instead of "digitized manufacturing." The concept itself is superb, as is everything involved with the product, including the digital-analogue fusion, curiosity stimulating features, movement design that breathes life and online-based marketing.