GOOD DESIGN AWARD

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Year awarded
To
Special Award
Company Info

2019

GOOD DESIGN|グッドデザイン金賞

Award-winning item
"toio" Format Title [Papercraft Creatures - Gesundroid]
Business Owner
Sony Interactive Entertainment Inc.
Category
02-05 Toys
Company
Sony Interactive Entertainment Inc. (Japan)
Award Number
19G020141
Outline of Good Design Award winners
Outline of Good Design Award winners 2019

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

An exclusive title of the robot toy "toio". By combining papercraft created using enclosed worksheets with two motorized "toio" Core Cubes that can move around, and using a control program, users can build "paper craft creatures" that can move about vigorously and seem to be alive.

Producer

Tetsunori Nakayama, T Business Office, Sony Interactive Entertainment Inc.

Director

Masashi Sato, EUPHRATES

Designer

Kohji Robert Yamamoto, EUPHRATES

More information

https://toio.io/titles/gesundroid.html

Already on the market
2019/3/20

Evaluation

Something that you create comes to life. This product gives shape to such imagination. The fact that what comes out of it is not a robot but a creature is quite appealing. It is also interesting that the resulting product is "movable papercraft," instead of "digitized manufacturing." The concept itself is superb, as is everything involved with the product, including the digital-analogue fusion, curiosity stimulating features, movement design that breathes life and online-based marketing.

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