GOOD DESIGN AWARD

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Special Award
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Award-winning item: Ruler [MIDORI Nonslip Aluminum Ruler]
Business Owner: Designphil Inc.
Category: 02-03 Stationery and office supplies
Company: Designphil Inc. (Japan)
Award Number: 19G020123
Outline of Good Design Award winners: Outline of Good Design Award winners 2019

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline: This ruler, with its nonslip features, is ideal for precision cutting work. When the center is held down the nonslip feature on the back firmly anchors the ruler in place, and when the ends are held the nonslip feature can slide and move to a new position. The laser engraved "Grand Point" scale makes it easy to measure height and length, and a built-in magnet on the back is excellent for storage.
Producer: Shinsuke Nakamura, Creative Center, Designphil Inc.
Director: Shinsuke Nakamura, Creative Center, Designphil Inc.
Designer: Taiji Kamise, TAIJI KAMISE DESIGN.
More information: http://www.midori-japan.co.jp
Already on the market: 2019/4/10

Evaluation

Until now, there were two kinds of rulers: the kind that slides and the kind that does not. It was only natural to have both kinds and use them separately according to the situation. With the back side partially cut on the diagonal, this ruler incorporates a simple yet strategic idea and design to make it slide or stay in place as desired. The wavy texture on the surface makes it easy to hold it in place by hand, the back rubber has a built-in magnet and the graduation is laser etched so it never fades. The well planned features make this a truly user-friendly ruler.