GOOD DESIGN AWARD

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Special Award
Company Info

2019

Good Design Award

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Award-winning item
stationery [Enjoy Writing - Pressure sensitive Gel pen]
Business Owner
Shanghai M&G Stationery INC.
Category
02-03 Stationery and office supplies
Company
Shanghai M&G Stationery INC. (China)
Award Number
19G020111
Outline of Good Design Award winners
Outline of Good Design Award winners 2019

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Design reasons: The writing intensity is not only scratching the paper, and also affecting the writing quality, serious, and even affecting the health of the hand. Relieve the pressure exerted by the strong hand to reduce the fatigue of the hands.

Producer

Shanghai M&G Stationery INC.

Director

Xu Gongwei

Designer

Yin Rong, Yu Hanlong, Su Runhong, Luo shengfeng

Already on the market
2018/7/15

Evaluation

It is hard to be innovated in such a mature industry like stationary, M&G showed us how theor effort to make writing experience better by rethinking and redesigning internal mechanism, with new design, the writing intensity is more sensitive to paper, it naturally follows pressure from hand to ensure smoothness of writing experience. Overall design.presents the beauty of simplicity, it takes smart mechanism design to beautiful experience from inside out.

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