GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2018

Good Design Award

Award-winning item
Dried fruit chili paste [Amzap]
Business Owner
Amzap!
Category
Packaging services for the general public
Company
Yindee Design Co.,Ltd. (Thailand)
Award Number
18TH01329
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Amzap is the first dried fruit chili paste. With spiciness from chili and extra sweetness from dried fruit, its packaging must follow suit. It has to be able to portray the taste with its appearance, and still bear clear information of what this product is at a glance. Focusing on local ingredients and being vegan friendly, bright colors on the package help viewers imagine the taste easier. The watercolor illustrations depict a creative and fun meal. It is highly praised by old and new customers.

Producer

Nopneera Rugsasook

Director

Anuchit Panyawatchara

Designer

Walailuk Dechasiriphong

More information

http://amzap.co/

Already on the market
2017/11/16

Evaluation

Dried chili paste is well-known in Thai households. This product is a new type of chili paste mixed with dry fruits for the younger generation. Each type of fruit is expressed in lively, stylish illustrations and in distinct colors, making the different types explicit. It is a fun and frank design that anyone would want to try at least once.

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