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Identity design for Thunder Bird Hostel, an unorthodox hostel which developed from a deteriorating vegetable warehouse in Sompetch Market of Chiang Mai's Ku Muamg district. The hostel brings together a vast array of activities and spatial experiences that resonate not only with the contemporary but future lifestyle of modern-day travelers. With the intention for the brand to be depicted as a friendly, accessible character among the targeted clientele, the 'Thunder Bird character whose origin comes from the idea of a backpacker wearing a bird mascot's head is conceived as a brand mascot.
Shake & Bake Studio Co.,Ltd.
Piyapong Bhumichitra, Lalida Noijan
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- Already on the market