GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2018

Good Design Award

Award-winning item
Identity design [Thunder Bird Hostel]
Business Owner
Shake & Bake Studio Co.,Ltd.
Category
Branding/CI/VI
Company
Shake & Bake Studio Co.,Ltd. (Thailand)
Award Number
18TH01320
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Identity design for Thunder Bird Hostel, an unorthodox hostel which developed from a deteriorating vegetable warehouse in Sompetch Market of Chiang Mai's Ku Muamg district. The hostel brings together a vast array of activities and spatial experiences that resonate not only with the contemporary but future lifestyle of modern-day travelers. With the intention for the brand to be depicted as a friendly, accessible character among the targeted clientele, the 'Thunder Bird character whose origin comes from the idea of a backpacker wearing a bird mascot's head is conceived as a brand mascot.

Producer

Shake & Bake Studio Co.,Ltd.

Director

Piyapong Bhumichitra

Designer

Piyapong Bhumichitra, Lalida Noijan

Piyapong Bhumichitra

More information

http://www.facebook.com/shakeandbakestudio

Already on the market
2017/7/1

Evaluation

Demand for hostels has risen in Japan recently due to an increase in foreign tourists, and clean and safe hostels in renovated old buildings have increased. A vegetable storeroom in Chiang Mai's market was remodeled to create this Thunder Bird Hostel. By the nature of hostels, it is full of interaction with other guests and it is unique that its friendly identity is expressed in a rough, hand drawn bird character. The atmosphere is coordinated in monotone, so the logo, sign system, and the character are expressed in black and white and well controlled. Its reviews on travel sites are excellent, proving that the design is working.

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