GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2018

Good Design Award

Award-winning item
Washable picture book with a soap for learning [Washable Book]
Business Owner
ANGFA Co.,Ltd.
Category
Education/promotion/support methods
Company
ANGFA Co.,Ltd. (Japan)
McCann Healthcare Worldwide Japan Inc. (Japan)
Award Number
18G161291
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The Washable Book is a low-tech innovation that transforms reading into physical learning, to inspire behavioral change. The book’s characters reach their colorful futures only by having their dirty hands physically washed on the pages. The repeated action helps the children make the connection between hand washing and reaching their own future goals. The book leverages color watermark printing, a new technology printed in 3 layers: when the character’s dirty hand on the top layer is exposed to water and soap, the special white ink of the middle layer becomes transparent, allowing the colorful future image of the character on the bottom layer to show through. Since it doesn't require batteries or expensive hardware, the book is reusable once it dries out.

Producer

ANGFA Co.,Ltd.Public Relation Section Manami Sakamura, Shiho Tanaka

Director

McCANN HEALTH JAPAN Creative Shunsuke Kakinami/ Account Shinichiro Oku/ Print Producer Hideki Kanishi

Designer

McCANN HEALTH JAPAN Creative Hisashi Matsui, Noriaki Tanimura, Mai Kaneda

More information

https://www.angfa.jp/csr/washable-book/

Already on the market
2017/12
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