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The Washable Book is a low-tech innovation that transforms reading into physical learning, to inspire behavioral change. The book’s characters reach their colorful futures only by having their dirty hands physically washed on the pages. The repeated action helps the children make the connection between hand washing and reaching their own future goals. The book leverages color watermark printing, a new technology printed in 3 layers: when the character’s dirty hand on the top layer is exposed to water and soap, the special white ink of the middle layer becomes transparent, allowing the colorful future image of the character on the bottom layer to show through. Since it doesn't require batteries or expensive hardware, the book is reusable once it dries out.
ANGFA Co.,Ltd.Public Relation Section Manami Sakamura, Shiho Tanaka
McCANN HEALTH JAPAN Creative Shunsuke Kakinami/ Account Shinichiro Oku/ Print Producer Hideki Kanishi
McCANN HEALTH JAPAN Creative Hisashi Matsui, Noriaki Tanimura, Mai Kaneda
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