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Passionately wanting to change the way rice is cultivated in Japan, Sawanotsuru and Yanmar have teamed up to produce a new kind of rice for brewing sake. The project culminated in the debut of our first premium sake X01 with limited amount of only 4,000 bottles. As the supplier of the sake rice, Yanmar selected an optimal rice breed for sake production to provide Sawanotsuru with sake rice. The quality and price points meet Sawanotsuru's need for brewing sake. We have chosen to use black as the primary color to express the strong dry taste of the sake, and red as accent, to embody the enthusiasm of both companies. Modeled after the metal nameplates of Yanmar's products, X01 comes with a charm representing the specialty of the product more clearly than ordinary, conventional sake packages.
Yotaro Tsuchiya, President's Office Design Strategy Group, Yanmar Co.,Ltd.
Mina Kaido, President's Office Design Strategy Group, Yanmar Co.,Ltd.
Maya Yamamoto, President's Office Design Strategy Group, Yanmar Co.,Ltd.
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