GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2018

Good Design Award

Award-winning item
Product Package [Hasuda-shi commerce and industry association Recommended special product Pear's special product of Hasuda]
Business Owner
Hasuda-shi commerce and industry association
Category
Packaging services for the general public
Company
mount inc (Japan)
Award Number
18G131077
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Pear Compote is a processed food item made using pears, a specialty of Hasuda-shi in Saitama Prefecture. The packaging is designed to enhance the appeal of Hasuda-shi and pears, to create more awareness of the product, and to increase its value as a souvenir item. Looking forward to the (planned) addition of a specialty products area in the 2020 expansion of the Hasuda Service Area on the Tohoku Expressway, the packaging is designed to draw attention among many other souvenirs and to be picked up and held in the hand, and the package itself is designed to be a tenugui that can be carried home. Since the tenugui not only serves as packaging but can also be used as an everyday item even after it is opened, it becomes two wonderful souvenirs in one.

Director

Shunichi Koyama, mount inc.

Designer

Shunichi Koyama, mount inc. + Itsumi Masaki, bop coding

小山 俊一[株式会社マウント]/アートディレクター・デザイナー

More information

http://www.hasuda-omiyage.com

Already on the market
2017/9
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