GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2018

Good Design Award

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Award-winning item
WinterCRAFT WP72 [WinterCRAFT WP72]
Business Owner
KUMHO TIRE
Category
Accessorioes and Supplies for passenger car
Company
KUMHO TIRE (South Korea)
Award Number
18G070621
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The ‘WinterCRAFT WP72’ is Alpine studless winter tires developed for premium sedans and sport utility vehicles looking for excellent traction on slushy, snow-covered and icy roads. ‘WP72’ is designed to deliver low noise and comfort performance on winter weather conditions.

Producer

Soo Min Kim

Director

Soo Min Kim

Designer

Soo Min Kim

More information

http://www.kumhotire.com

Already on the market
2017/10/12

Evaluation

The design has a clear goal, and the way to express the goal is also unique. One can easily see this product is a snow tire. It has the ability to execute strong pulling and braking power on a snowy road. The pattern exercises multiple capacities because the design differentiates the inner and external parts of the product. There is a clear concern for users because the way the pattern wears will signal when it is time for the tire to be replaced.

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