GOOD DESIGN AWARD

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2018

GOOD DESIGN|グッドデザイン賞

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受賞対象名
U1 [Beijing NIU Technology Co.,Ltd]
事業主体名
Beijing NIU Technology Co.,Ltd
分類
パーソナルモビリティ・自転車
受賞企業
Beijing NIU Technology Co.,Ltd . (China)
受賞番号
18G070600
受賞概要
2018年度グッドデザイン賞受賞概要

受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

The goal for Niu technology has always been to create a sustainable lifestyle brand for green influences. Niu never stops evolving and challenging new ideas. U is the ultimate balance between function and style. We believe the adaptability of an open platform design can bring convenience to a broader range of consumer group. To Niu, U series is more than an simple transportation. It is a new way to a reliable and convenient life style for our consumer.

プロデューサー

Token Hu

ディレクター

Token Hu, Carl Liu

デザイナー

Niu innovation lab

詳細情報

https://www.niu.com/en/u-series/

利用開始
2017年4月12日
価格

1,599EUR

販売地域

国外市場向け

受賞対象の詳細

デザインコンセプト

Adaptable as open hardware platform

背景

Having accumulated experiences from our previous N/M series products, we have found that a lot of our customers are not looking for excessive range or performance in a scooter. But looking for a product that is light weight, convenient, and adaptive to their daily commuting needs. Therefore we have reconsidered the essential needs for different consumer groups base on the 2.6 billion kilometer rider's data and consumer research for this new product. And have refined U1's set up to balance price, weight, and function.

デザイナーの想い

The goal was very clear right from the start of the project. We were to design a light, agile, and adaptable platform. Consumers should be able to customise the scooter easily with accessories and minimal amount of effort to tailor the scooter's function to their needs. U1's design is a balance between structure and styling. To achieve adaptability, we have decided to expose it's structure as the part of the body and unique character of the design. We believe the thick frame could provide better strength and impact for safety, and could highlight the stream line design.

仕様

1685mmX700mmX1020mm

審査委員の評価

主要構造のフレームを露出させるという、大胆かつ先進的なアイデアであり、個人向け移動ツールの製作スタンスとして非常に独自性が高い。不要な装飾を大幅に減らすことで、「Form follows Function(形状は機能に従う)」という言葉を忠実に表している。

担当審査委員| 朝倉 重徳   齋藤 精一   鈴木 元   ドミニク・チェン   Huiming Tong   De Liu   Gary Chang  

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