GOOD DESIGN AWARD

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Special Award
Company Info

2018

GOOD DESIGN|グッドデザイン金賞

Award-winning item
OLED 4K Television [BRAVIA(R) A9F Series]
Business Owner
Sony Visual Products Inc.
Category
Video equipment
Company
Sony Corporation (Japan)
Sony Visual Products Inc. (Japan)
Award Number
18G050425
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Featuring Acoustic Surface Audio+ technology, which generates sound through screen vibrations, the new BRAVIA Series of 4K OLED TVs delivers breathtaking, immersive experiences - all in a minimalist, one-slate design that conceals the speakers and stand. The unit also boasts a 3-channel actuator and 2-channel subwoofer, lifting sound quality to extraordinary heights. The stand on the rear panel adds to the experience, too, with a layout designed for optimal audio performance. With a sculpted aesthetic that exudes power, the new BRAVIA uses glass, aluminum, and cloth materials to serve functional purposes and help the unit blend into its surroundings, while the rounded corners emanate artistry. Every last detail unites in a wondrous whole - the ultimate viewing experience.

Producer

Sony Visual Products Inc.

Director

Hirotaka Tako, Creative Center, Sony Corporation

Designer

Yusuke Tsujita, Creative Center, Sony Corporation

Market release pending
2018/10
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