GOOD DESIGN AWARD

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Keyword
Year awarded
To
Special Award
Company Info

2018

Good Design Award

Award-winning item
Interchangeable lens [TS-E50mm f/2.8L MACRO/ TS-E90mm f/ 2.8L MACRO/ TS-E135mm f/ 4L MACRO]
Business Owner
Canon Inc.
Category
Mobile phones, Cameras, Tablets
Company
Canon Inc. (Japan)
Award Number
18G050352
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

A lens for professional/advanced amateurs using interchangeable lens cameras that enables for “tilt-shift photography" with medium and large format cameras. Tilt-shift shooting is a technique that adjusts the perspective and focusing position, by tilting, shifting and revolving the optical axis. With a broad focusing range, from super-wide angle to telephoto, this lens can be used for various subjects, from buildings to small objects. It also supports close-up photography, which is in large demand in the advertising photo industry. This is also the first tilt-shift lens to have a 135 mm telephoto. By gaining photographic distance to the subject, photography range is further expanded, to shooting with background blur and shooting under conditions where the user cannot get near the subject.

Producer

Go Tokura, Executive Officer, Chief Executive, Image Communication Business Operations, Canon Inc.

Director

Yoshifumi Ishikawa, Senior General Manager, Design Center, Canon Inc.

Designer

Toshimi Chiba, Design Center, Canon Inc.

More information

http://cweb.canon.jp/ef/special/ts-e/index.html

Already on the market
2017/12
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