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The Speedlite 470EX-AI is the world’s first flash with an AI Bounce function that allows users to easily perform bounce lighting. Equipped with two modes, the full-auto mode automatically measures the distance to the subject and to the ceiling, and performs bounce flash for optimal lighting. In semi-auto mode, an arbitrary bounce angle is memorized, after which the orientation of the flash is automatically adjusted so that the flash illuminates in the same direction, regardless of the camera’s position. This is a function where the flash itself automatically adjusts and illuminates in the necessary direction, enabling photographers to concentrate on their shooting without having to worry about the flash, and is intended not only for novices but for intermediate and advanced users as well.
Go Tokura, Executive Officer, Chief Executive, Image Communication Business Operations, Canon Inc.
Yoshifumi Ishikawa, Senior General Manager, Design Center, Canon Inc.
Toshimi Chiba, Design Center, Canon Inc.
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