GOOD DESIGN AWARD

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Keyword
Year awarded
To
Special Award
Company Info

2018

Good Design Best 100

Award-winning item
External flash unit [SPEEDLITE 470EX-AI]
Business Owner
Canon Inc.
Category
Mobile phones, Cameras, Tablets
Company
Canon Inc. (Japan)
Award Number
18G050351
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The Speedlite 470EX-AI is the world’s first flash with an AI Bounce function that allows users to easily perform bounce lighting. Equipped with two modes, the full-auto mode automatically measures the distance to the subject and to the ceiling, and performs bounce flash for optimal lighting. In semi-auto mode, an arbitrary bounce angle is memorized, after which the orientation of the flash is automatically adjusted so that the flash illuminates in the same direction, regardless of the camera’s position. This is a function where the flash itself automatically adjusts and illuminates in the necessary direction, enabling photographers to concentrate on their shooting without having to worry about the flash, and is intended not only for novices but for intermediate and advanced users as well.

Producer

Go Tokura, Executive Officer, Chief Executive, Image Communication Business Operations, Canon Inc.

Director

Yoshifumi Ishikawa, Senior General Manager, Design Center, Canon Inc.

Designer

Toshimi Chiba, Design Center, Canon Inc.

More information

http://cweb.canon.jp/camera/eos/accessary/detail/1957c001.html

Already on the market
2018/4
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