GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2018

Good Design Award

Award-winning item
Clova Friends mini [Clova]
Business Owner
LINE Corp.
Category
Audio epuipment and Music instruments
Company
LINE Corp. (South Korea)
Award Number
18G020167
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Most of the AI speakers only focus on delivering their functional aspects to the customers, users lack the human interaction they feel between the speakers and themselves. We wanted to create a product that people do not have to feel like they are simply talking to machines, but rather, communicating with human-like devices. We seamlessly integrated our signature characters to this battery powered Clova AI speaker, and users will be able to experience product as they are talking to their friends anywhere at any time.

Producer

LINE Corp.

Director

James Kim

Designer

LINE Corp.

More information

https://clova.line.me

Already on the market
2018/6/1

Evaluation

This is the first model utilizing a character in order to increase the accessibility of a smart speaker. It helps users to feel warm and emotional satisfaction through friendly conversations with the device, distinguished from other cold and machinelike digital products. It suggests the ultimate direction of the design of high-tech digital devices by delivering a message that shows a deeper understanding of human life and leading it to the greater good.

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