GOOD DESIGN AWARD

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Keyword
Year awarded
To
Special Award
Company Info

2018

Good Design Award

Award-winning item
Clova Friends [Clova]
Business Owner
LINE Corp.
Category
Audio epuipment and Music instruments
Company
LINE Corp. (South Korea)
Award Number
18G020166
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Most of the AI speakers only focus on delivering their functional aspects to the customers, users lack the human interaction they feel between the speakers and themselves. We wanted to create a product that people do not have to feel like they are simply talking to machines, but rather, communicating with human-like devices. We seamlessly integrated our signature characters to this battery powered Clova AI speaker, and users will be able to experience product as they are talking to their friends anywhere at any time.

Producer

LINE Corp.

Director

James Kim

Designer

LINE Corp.

More information

https://clova.line.me

Already on the market
2017/12/8

Evaluation

Computer. This is the first product to break away from the cold and hard image that is common in many IoT-technology utilized products. It instead displays a friendly image of a smart speaker whose intelligence gradually improves in conversing with people. This high-tech digital device offers emotional satisfaction when customers want to chat frequently with the cute and friendly speaker with improving intelligence as if they are spending time with their loving pets. It proposes the future direction of digital high-tech devices for human.

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