GOOD DESIGN AWARD

Keyword
Year awarded: To
Special Award
Company Info: Country / Region

Back to List

Back to List

Award-winning item: Board Game [Yes! Ginseng - the board game based on Taiwan's night market theme]
Business Owner: Doplan Cloud Marketing Co.,Ltd.
Category: Toys
Company: Doplan Cloud Marketing Co.,Ltd. (Taiwan)
Award Number: 18G010055
Outline of Good Design Award winners: Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline: The aim of this game is to let locals and foreign visitors to become more familiar with Taiwanese food and related food culture. In addition, foreigners are encouraged to learn a little Chinese with this game to use while exploring local food markets. Players in this game take on the role of bosses of food stalls featuring Taiwanese dishes.Players compete to collect ingredients to produce various dishes to sell until they reach the winning amount. During the game some players can gain advantage over their competitors by using special tactics to influence the other players' food stalls.
Producer: Doplan Cloud Marketing Co.,Ltd.
Director: Alban Coueffe
Designer: Weiyu Lai + Shih-Chen Huang + Vicky Lee
More information: https://www.yesginseng.com/
Market release pending: 2018/8

Evaluation

Visiting the night market and eating delicious food is a must for all visitors to Taiwan. Through beautiful illustrations, textual descriptions, and logical yet interesting process design, this board game introduces people to the various types of night market, and also various things about the lives of ordinary Taiwanese by playing the game. It is another really good way to market Taiwan.