GOOD DESIGN AWARD

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Keyword
Year awarded
To
Special Award
Company Info

2018

Good Design Award

Award-winning item
Watch [SEIKO PRESAGE SARW039/ SARX059]
Business Owner
Seiko Watch Corporation
Category
Accessorioes and Personal belongings
Company
Seiko Watch Corporation (Japan)
Award Number
18G010009
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Seiko Presage is a made-in-Japan mechanical watch brand which equips Seiko's self-winding movements and inherits the Japanese aesthetic sense with traditional craftsmanship. Its high price range products "Prestige Line" has practical features like sapphire cover glass, 10 bar water resistance and SUS316L stainless steel for high rust prevention. It also has unique dials with Japanese traditional handcraft and modern design, which had good reviews around the world. This time, we chose "Shippo", a particular type of enamel that was developed in Japan in the 17th century. It expresses the color of the sea with deep blue lead-free enamel and the motion of the waves with the engraved scalloped pattern. Seiko Presage "Shippo" model offers not only practicality but also a joy of dressing.

Producer

Marketing Dept. I, Marketing Planning & Development Division, Seiko Watch Corporation

Director

Shinji Sato, Design Center, Seiko Watch Corporation

Designer

Tomoko. Tomita, Design Center, Seiko Watch Corporation

More information

https://www.youtube.com/watch?v=pbTA65TTrHw

Market release pending
2018/9
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