GOOD DESIGN AWARD

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Special Award
Company Info

2017

Good Design Award

Award-winning item
Rice [Recruiting Rice : ATOTORIMUSUKO]
Business Owner
Kurohone Rice Farming Association
Category
Regional/Community development and social contribution activities
Company
KUROHONE OISHI OKOME WO TSUKURU KAI (Japan)
KIDS VALLEY (Japan)
Dentsu Inc. (Japan)
Award Number
17G161365
Outline of Good Design Award winners
Outline of Good Design Award winners 2017

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Rice; Japanese soul food. However, the lack of successors of the farmers is a huge problem now. Age rising and population declining of the farmers is serous. A rice farmer in Gunma Hatsuo Endo has been suffering from the situation. We started a new program helping them to find the successors by putting the recruiting ad on the rice; Recruiting Rice "ATOTORIMUSUKO" with local NPO. People purchased the rice can join the agricultural tour; rice planting and reaping. Even JUST changing the package design, we earned many publicities and more than 150 people joined to the tour which we held on May.

Producer

Satoshi Umeda, Dentsu Inc.

Director

Ryo Nakagawa, Taiki Kawase, Dentsu Inc.

Designer

Taiki Kawase, Ryo Nakagawa, Satoshi Takahashi, Dentsu Inc. + Kenta Yano, Kids Valley

(左上より)河瀬太樹・中川諒・梅田悟司・高橋慧至

More information

http://atotorimusuko.com

Already on the market
2017/4/1
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