GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2017

Good Design Best 100

Award-winning item
Chocolate [meiji THE chocolate]
Business Owner
Meiji co.,LTD.
Category
Regional/Community development and social contribution activities
Company
Meiji co. , LTD. (Japan)
Award Number
17G161335
Outline of Good Design Award winners
Outline of Good Design Award winners 2017

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Cacao, the main ingredient of chocolate, is a food with variety of tastes depending on the production area and manufacturing method. In Meiji, researchers visited the country of origin of cacao, supported by cacao farmers, collaborative fermentation research, continued purchase at an appropriate price to create high-quality bonds with the locals, we made essentially by using that cacao to deliver the chocolate at affordable prices in familiar places to customers in Japan. Meiji as a bridge, we aim to create a high-quality circulation that makes everyone involved in chocolate happy.

Producer

Communication Creator Masahiro Sato, Marketing Dept, Meiji Co.,Ltd.

Director

Cacao Creator Hiroyuki Utsunomiya, Product Development Dept, Meiji Co.,Ltd.

Designer

Chocolate Creator Maiko Yamashita, Product Development Dept, Meiji Co.,Ltd.

宇都宮洋之(明治こだわりのカカオ開発におけるパイオニア)

More information

http://www.meiji.co.jp/sweets/chocolate/the-chocolate/

Already on the market
2016/9/27
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