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"Kuchi-building Championship" is a new sports program focused on eating and swallowing. As we age, swallowing becomes more difficult, and may result in malnutrition and aspiration pneumonia which is the third leading cause of death in Japan. We focused on the muscles around the mouth we all use every day for eating, breathing and laughing, and implemented a playful sports game in collaboration with medical professionals and game designers. While playing, there is a natural medical learning through enjoying the competition. A future of eating forever, to let you live and laugh forever!
Aico Shimizu, Good Neighbors Company
Eri Yoshinaga, Good Neighbors Company
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