GOOD DESIGN AWARD

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Special Award
Company Info

2017

Good Design Award

Award-winning item
Health Promotion [Kuchi-building Championship]
Business Owner
Good Neighbors Company
Category
Awareness improvement for individuals and public
Company
Good Neighbors Company (Japan)
Award Number
17G161330
Outline of Good Design Award winners
Outline of Good Design Award winners 2017

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

"Kuchi-building Championship" is a new sports program focused on eating and swallowing. As we age, swallowing becomes more difficult, and may result in malnutrition and aspiration pneumonia which is the third leading cause of death in Japan. We focused on the muscles around the mouth we all use every day for eating, breathing and laughing, and implemented a playful sports game in collaboration with medical professionals and game designers. While playing, there is a natural medical learning through enjoying the competition. A future of eating forever, to let you live and laugh forever!

Producer

Aico Shimizu, Good Neighbors Company

Director

Eri Yoshinaga, Good Neighbors Company

一般社団法人グッドネイバーズカンパニー代表理事 清水愛子

More information

http://kuchi-building.jp/

Already in service/use
2016/11
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