GOOD DESIGN AWARD

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Special Award
Company Info

2017

GOOD DESIGN|グッドデザイン特別賞[ものづくり]

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Award-winning item
carrots [KOIKURENAI]
Business Owner
NK Agri Co., Ltd
Category
Business models
Company
NK Agri Co.,Ltd (Japan)
Award Number
17G151268
Outline of Good Design Award winners
Outline of Good Design Award winners 2017

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

KOIKURENAI is one of the variety of carrots. It contains a lot of Lycopene, even though other carrots have few that. It have got a food with nutrient function claims since 2016 in Japan. Usually,We have been able to harvest KOIKURENAI only just for a month in the same region. However NKagri has supplied 500,000bags of them for 6 months, because he builed the team with farmers to relay cropping them. We use IoT for this strategy. We get to know the best season when KOIKURENAI has most Lycopen in each region with sensors which put up on 5 areas in Japan.

Producer

Yoichi Mihara

Director

Yu Nakagawa

More information

http://www.nk-agri.co.jp/koikurenai/index.html

Already on the market
2014/10/1
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