GOOD DESIGN AWARD

Keyword
Year awarded
To
Special Award
Company Info

2017

GOOD DESIGN|グッドデザイン金賞

Award-winning item
Music Label [INDUSTRIAL JP]
Principal implementing business
INDUSTRIAL JP
Category
Publicity, advertisement and media contents
Company(Nationality)
YUKI Precision Co.,Ltd. (Japan)
DENTSU INC. (Japan)
DENTSU CREATIVE X INC. (Japan)
DELTRO INC. (Japan)
Award Number
17G131197
Outline of Good Design Award winners
Outline of Good Design Award winners 2017

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

"INDUSTRIAL JP" is the world's first record label for small factories. We record the images and sounds of the small factories that support Japans technology, and use them to create music and promotional videos. We release these from an internet music label. Using the communication structure of a music label, which differs from normal advertising, we gained the attention of people who had no chance to get to know Japan's small factories. We used not only promotional videos, but also music sales, concerts and DJ events, merchandising, and interviews to show the world the technology of Japan.

Producer

Otsubo Masato, YUKI Precision Co.,Ltd. + Kuranari Hidetoshi, Dentsu inc. + Masafumi Fujioka, Dentsu Creative X inc.

Director

Kimura Toshihide, Yuki Shintani, Dentsu inc.

Designer

Rintaro Shimohama + Masanori Sakamoto, Ken Murayama, DELTRO INC.

More information

http://idstr.jp/jp/

プロジェクトリリース
2016/10/24

Evaluation

-

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