GOOD DESIGN AWARD

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2017

GOOD DESIGN|グッドデザイン賞

受賞対象名
UP TO 3742 [TOP OF THE RIDGE]
事業主体名
Service Industry
分類
業務用メディア・コンテンツ/ブランディング・CI
受賞企業
InFormat Design Curating (Taiwan)
受賞番号
17G131195
受賞概要
2017年度グッドデザイン賞受賞概要

受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

The first technology brand exhibition in Taiwan that combines VR recording to recreate the "highland lifestyle" above 3000 meters, has thoroughly demonstrated the determination of a world-renowned brand that aspires to take root in Taiwan. This plan has recruited professionals from various innovative fields to hike on the northern part of the Central Mountain Range with Samsung gear, which has hugely advanced the practicality of smart devices. The action not only promotes the brand's professionalism and popularity, but allows the aesthetics of Taiwan's mountains to land in an exhibition venue.

プロデューサー

Samsung Electronics Taiwan Co.,LTD

ディレクター

InFormat Design Curating

デザイナー

Yao-Pang Wang, Ying-Ying Weng, Che-Wei Chang, Jue-Ning Chen, Jui-Ling Chen, Li-Ching Liu, Hao Zhuang, Shi-Ching Yang, Tzu-Lin Liu, Doris Hu

Pang Wang

詳細情報

http://www.informat-design.com.tw/all-works//up-to-3742

exhibition date
2016年10月
販売地域

国外市場向け

設置場所

Huashan Brickhouse

受賞対象の詳細

デザインコンセプト

#local-issue #combine technology with outdoor lifestyle #advance the practicality of smart devices

背景

How would a Korean technology brand stand out in Taiwan and market itself? The point of this project is to make the brand come off as genuine and 3 dimensional to the consumers, instead of constantly promoting its new products and new technologies. The smartphone market is competitive enough as it is, so Samsung shouldn't follow the traditional means of competition; the team decided to climb Taiwan's mountains and record what they saw using Samsung's own products, showing consumers results that are more than two-dimensional. While testing the limits of a tech brand, Samsung shares the awe-inspiring views of the mountains; this would be the best way to display imagination amidst the waves of competition in the world.

デザイナーの想い

Using the method of "field gathering", the exhibition practically records and participates in man's interaction with nature - to the creators of the exhibition, who also went on the climb, this is a progress that appeals to the body. During the climb, technology is the collecting tool for the exhibition; the team combined the use of Samsung's newest products and overcame technological limits, completing Taiwan's first mountain documentary shot by a smartphone, and capturing the special 360-degree shot by Gear 360 camera. At the venue, VR 360 passes through the space and time of 3742 meters above sea level, which makes the smartphone no longer a mere phone, but providing a new way of observing and thinking.

仕様

400 square meters

審査委員の評価

この展示では、台湾島内にある山脈と地形、標高と風貌、そして職人の探索精神をVR技術によって精緻な手法で展示している。展示全体は主に「山と環境」というテーマをめぐり、優れた美的感覚とセンスによる処理を通して現代の展示制作にあるべき精緻な出来栄えを披露している。SAMSUNGブランドの配置と主導性が控えめに露出していながら、実際には知らないうちにブランドイメージによる大きなプラスポイントの効果が上がっている。

担当審査委員| 千葉 学   みやけ かずしげ   Aaron Nieh   Jung-Ya Hsieh   Shu-Chang Kung  

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