GOOD DESIGN AWARD

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Special Award
Company Info

2017

Good Design Award

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Award-winning item
glass [DNA GLASS]
Business Owner
Suntory Holdings Limited
Category
Software, services, and systems/Interfaces
Company
Suntory Holdings Limited. (Japan)
DENTSU INC. (Japan)
Award Number
17G131175
Outline of Good Design Award winners
Outline of Good Design Award winners 2017

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

For this project, we turned our focus on DNA, which is the very element that defines the individual difference of beer taste. We retrieved and analyzed DNA from saliva and created an original algorithm that generates the best beer glass design for each individual, according to one's DNA data. A glass was developed that allowed each and every person to drink beer in the way best suited to them. The project made it possible to develop as many ways to enjoy beer as there are people on this earth, which is a cutting-edge effort to extend the feature and functionality of traditional beer glass.

Producer

Yukari Oka, Ayaka Taniguchi, Suntory Communications Ltd. + DENTSU INC.

Director

ECD: Yasuyuki Kawano, CD: Soichi Ono, PL: Ryo Ohtsubo, Kazuhiko Ikeda, Masahiro Kitao, Masahiro Okumura, Shinnosuke Matsuyoshi, Takuro Yamawaki, Minami Nakazawa, CW: Yumiko Ota, Hitomi Sato, DENTSU

Designer

AD: Jeong-ho Im, TD: Takeshiro Umetsu, De: Hiroka Hasegawa, Yui Yoshida, PM: Ko Yoshida, mount inc. + Product Designer: Yoh Komiyama, YOH KOMIYAMA DESIGN

More information

http://dna.glass/

Already in service/use
2016/12/5
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