Outline* The shown information is the one as of the awarded date and might has been changed.
For this project, we turned our focus on DNA, which is the very element that defines the individual difference of beer taste. We retrieved and analyzed DNA from saliva and created an original algorithm that generates the best beer glass design for each individual, according to one's DNA data. A glass was developed that allowed each and every person to drink beer in the way best suited to them. The project made it possible to develop as many ways to enjoy beer as there are people on this earth, which is a cutting-edge effort to extend the feature and functionality of traditional beer glass.
Yukari Oka, Ayaka Taniguchi, Suntory Communications Ltd. + DENTSU INC.
ECD: Yasuyuki Kawano, CD: Soichi Ono, PL: Ryo Ohtsubo, Kazuhiko Ikeda, Masahiro Kitao, Masahiro Okumura, Shinnosuke Matsuyoshi, Takuro Yamawaki, Minami Nakazawa, CW: Yumiko Ota, Hitomi Sato, DENTSU
AD: Jeong-ho Im, TD: Takeshiro Umetsu, De: Hiroka Hasegawa, Yui Yoshida, PM: Ko Yoshida, mount inc. + Product Designer: Yoh Komiyama, YOH KOMIYAMA DESIGN
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