GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2017

Good Design Award

Award-winning item
Soft drink ["CALPIS WATER" WHITE BOTTLE]
Business Owner
ASAHI SOFT DRINKS CO.,LTD.
Category
Food products and packaging
Company
ASAHI SOFT DRINKS CO.,LTD. (Japan)
Award Number
17G131166
Outline of Good Design Award winners
Outline of Good Design Award winners 2017

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

"CALPIS WATER" is a sweet, white drink made from raw milk, lactic acid bacteria, and yeast. In 1991, the drink was released. It went on to become very popular with customers. In 2017, the "CALPIS WATER" package was renewed with the objectives of further emphasizing the "CALPIS WATER" look and feel, making the white liquid color stand out, as well as making the bottle easy to hold for people of all ages.

Producer

Satoko Tani, Marketing Department2, ASAHI SOFT DRINKS Co.,Ltd.

Director

Michiko Nomura, Yu Ijima, Advertising Department, ASAHI SOFT DRINKS Co.,Ltd.

Designer

Nobuyuki Shirai, Koji Kakimoto, DESIGN FEATURE Co.,Ltd. + Watanabe Yoshito, Shuhei Iwahama, BRAVIS INTERNATIONAL LIMITED + Masato Ishikawa, Yuta Ito, ASAHI SOFT DRINKS Co.,Ltd.

More information

http://www.asahiinryo.co.jp/company/newsrelease/2017/pick_0223_2.html

Already on the market
2017/3/14
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