Outline* The shown information is the one as of the awarded date and might has been changed.
self-decorating Christmas cake which people, with their imagination and creativity, can create a cake that is the only one in the world. The objective was not simply to present a sweet, but to commodify the experience itself of having fun decorating the cake with family and friends. According to the recent trend of "Having fun creating idea", for an example, people sharing their "Chara-Ben" on SNS, decorating one and only Christmas cake urges consumer to " share the original cake". It is a new-style product that can be created by using other products sold in convenience store.
Seven-Eleven Japan Co.,Ltd.
Seiichi Nishikawa, Takuto Kawata, Rika Anpo, Yoshiyuki Kawai, ENJIN Inc. + Yutaka Okada, Su Wakamatsu, Tomoya Asai, East Japan Marketing & Communications, Inc. (JR Higashi Nihon Kikaku)
Takuto Kawata, ENJIN Inc.
- 予約開始日 2017年度は調整中。クリスマスシーズン限定