GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2017

Good Design Award

Award-winning item
Seaweed [Sanuki Takamatsu Chihama's Ajinori and Yakinori]
Business Owner
Chihama Suisan Co.,Ltd.
Category
Food products and packaging
Company
Hiroto Nagai (atooshi) (Japan)
Award Number
17G131149
Outline of Good Design Award winners
Outline of Good Design Award winners 2017

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

"Sanuki Takamatsu Chihama's Ajinori and Yakinori" use only Inland Sea nori (laver) from the 1st and 2nd pickings of the year – the two most delicious. We express the flavor of this nori in the form of a typography. In Japanese, two nori together creates the word norinori (high spirits). This pun represents both taste and elation. "Aji" gives the impression of expansive flavor, and "Yaki" of deep aroma. The red gilding shows it is a local specialty with a regal bearing. The label and box depict the water and waves of the Inland Sea and are made using finely-textured "kinumomi" Japanese paper.

Producer

Kubo Tsuki, tao. Co.,Ltd.

Director

Hiroto Nagai, atooshi

Designer

Hiroto Nagai, atooshi

永井弘人(アトオシ/アートディレクター/グラフィックデザイナー)

More information

http://www.atooshi.com/news/?p=3426

Already on the market
2016/3/20
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